The company was founded in December 2014 by former Green Beret Evan Hafer. He began by selling a small volume of his ‘Freedom Roast’ coffee through a friend’s apparel website. The coffee sold well, so Hafer launched his own brand and website through which to sell his coffee and branded accessories.
Black Rifle Coffee has an awesome brand and even better coffee. Their image is centered around military, country and guns. Not only is the coffee delicious but it’s also strong and contains a good amount of caffeine. They have produced a number of humorous and sometimes controversial social media videos which combine military humor with hipster jokes and guns.